Updated October 13, 2026
Privacy & advertising
Before Your Next Car helps Canadian car buyers compare vehicles, payments and estimated ownership costs. This page explains how preferences, AI conversations and advertising work on beforeyournextcar.ca.
Your preferences and saved comparisons
The comparison tools use browser storage to remember preferences and saved choices. You can remove saved items using the site’s controls or clear this website’s data in your browser. Clearing browser data can also remove saved comparisons and preferences.
Conversations with Hudson
When you ask Hudson a question, your messages, relevant comparison preferences and selected vehicle details are sent to OpenAI to prepare an answer. The conversation stays in the page’s memory until you clear it or leave. Processing and retention by the AI provider are separate; see OpenAI’s data controls.
Avoid sharing names, addresses, banking details or other sensitive personal information. Hudson cannot submit a dealer lead, reserve a car or apply for credit. Read more about Hudson.
Advertisements and cookies
Advertising spaces are labelled “Advertisement” and are separate from our guide content and vehicle comparisons. An advertisement does not mean we endorse the advertiser or its offer.
Google and other advertising vendors may use cookies to display ads based on earlier visits to this website or other websites. Google’s advertising cookies allow it and its partners to personalise ads using browsing activity.
You can manage Google’s personalised advertising through Google Ads Settings. You can also review participating vendors’ opt-out choices at YourAdChoices. Where a consent message is shown, use its options to manage your choices.
When advertising services load, your browser communicates with those providers and may share technical information such as your IP address, browser information and page address. Learn more about how Google uses information from partner websites and Google’s privacy policy.
Website delivery and external links
Our hosting providers process requests to deliver and protect the website. Links to manufacturers, regulators and other services take you to independently operated websites with their own privacy policies.