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Car depreciation by brand
Compare a brand’s available models at the same ownership period and kilometres. Filter the category to make the mix of vehicles more comparable.
Canadian dollars · Kilometres · Free planning toolsPrices are before tax. Leave the maximum price blank to include every available price.
MODELLED NEW-CAR RETENTION
Toyota: 30 available models
5 years · 20,000 km/year
Brand medians reflect the available mix of models and prices. Each model has equal weight; this is not a measured brand resale ranking.
Compare all 30 brands in these filters
| Brand | Models | Median value kept | Median dollars lost |
|---|---|---|---|
| 4 | 54.1% | $29,794 | |
| 12 | 49.9% | $36,556 | |
| 10 | 47.2% | $22,353 | |
| 30 | 47.2% | $27,007 | |
| 6 | 47.1% | $30,367 | |
| 4 | 47.0% | $17,760 | |
| 9 | 46.3% | $31,038 | |
| 10 | 46.3% | $32,906 | |
| 4 | 46.1% | $20,860 | |
| 2 | 46.1% | $26,503 | |
| 18 | 45.8% | $23,188 | |
| 4 | 45.8% | $27,115 | |
| 15 | 45.6% | $23,628 | |
| 9 | 44.9% | $21,573 | |
| 4 | 44.9% | $32,417 | |
| 12 | 44.5% | $22,890 | |
| 9 | 43.0% | $21,568 | |
| 8 | 42.9% | $35,039 | |
| 4 | 40.9% | $23,696 | |
| 3 | 40.9% | $34,899 | |
| 1 | 36.5% | $25,380 | |
| 2 | 36.5% | $42,771 | |
| 14 | 36.5% | $44,122 | |
| 1 | 36.5% | $61,935 | |
| 8 | 36.4% | $37,048 | |
| 8 | 36.4% | $40,451 | |
| 1 | 36.4% | $42,550 | |
| 8 | 36.4% | $47,639 | |
| 20 | 36.4% | $48,672 | |
| 8 | 36.4% | $50,663 |
Explore the Toyota models
| Vehicle | Starting price | Future value | Value kept | Dollars lost |
|---|---|---|---|---|
| Toyota Tacoma 4X42026 · 4X4 Double Cab 8A · TruckCategory assumptions | $48,895Price sourceCaptured Oct 4, 2026 | $26,176 | 53.5% | $22,719 |
| Toyota Tundra 4X22026 · Tundra Double Cab SR 4X2 Regular Bed · TruckCategory assumptions | $54,440Price sourceCaptured Oct 4, 2026 | $29,145 | 53.5% | $25,295 |
| Toyota Tundra 4X42026 · Tundra Double Cab SR · TruckCategory assumptions | $57,740Price sourceCaptured Oct 4, 2026 | $30,911 | 53.5% | $26,829 |
| Toyota Corolla Hybrid2027 · Corolla Hybrid LE · HybridCategory assumptions | $28,580Price sourceCaptured Oct 4, 2026 | $14,264 | 49.9% | $14,316 |
| Toyota Camry Hybrid2026 · Camry Hybrid SE FWD · HybridCategory assumptions | $35,075Price sourceCaptured Oct 4, 2026 | $17,506 | 49.9% | $17,569 |
| Toyota Corolla Cross Hybrid2026 · Corolla Cross Hybrid SE AWD · HybridCategory assumptions | $36,160Price sourceCaptured Oct 4, 2026 | $18,047 | 49.9% | $18,113 |
| Toyota Prius Plug-in Hybrid2027 · Prius Plug-in Hybrid SE · HybridCategory assumptions | $41,080Price sourceCaptured Oct 5, 2026 | $20,503 | 49.9% | $20,577 |
| Toyota RAV4 Plug-in Hybrid2026 · RAV4 Plug-in Hybrid SE AWD · HybridCategory assumptions | $48,750Price sourceCaptured Oct 4, 2026 | $24,331 | 49.9% | $24,419 |
| Toyota Highlander Hybrid2026 · Highlander Hybrid XLE AWD · HybridCategory assumptions | $54,835Price sourceCaptured Oct 4, 2026 | $27,368 | 49.9% | $27,467 |
| Toyota Grand Highlander Hybrid2026 · Grand Highlander Hybrid XLE · HybridCategory assumptions | $55,535Price sourceCaptured Oct 4, 2026 | $27,718 | 49.9% | $27,817 |
| Toyota Tacoma Hybrid2026 · 4X4 DOUBLE CAB HYBRID · HybridCategory assumptions | $65,315Price sourceCaptured Oct 4, 2026 | $32,599 | 49.9% | $32,716 |
| Toyota 4Runner Hybrid2026 · 4Runner Hybrid · HybridCategory assumptions | $69,207Price sourceCaptured Oct 4, 2026 | $34,541 | 49.9% | $34,666 |
| Toyota Tundra Hybrid2026 · Tundra Hybrid CrewMax Limited · HybridCategory assumptions | $76,075Price sourceCaptured Oct 4, 2026 | $37,969 | 49.9% | $38,106 |
| Toyota Corolla Cross2026 · Corolla Cross L FWD · SUVModel + category assumptions | $28,830Price sourceCaptured Oct 4, 2026 | $13,622 | 47.2% | $15,208 |
| Toyota RAV42026 · RAV4 LE · SUVModel + category assumptions | $37,500Price sourceCaptured Oct 4, 2026 | $17,718 | 47.2% | $19,782 |
| Toyota Sienna2026 · Sienna LE FWD 8-Pass · SUVModel + category assumptions | $50,420Price sourceCaptured Oct 4, 2026 | $23,823 | 47.2% | $26,597 |
| Toyota Highlander2026 · Highlander XLE AWD · SUVModel + category assumptions | $51,535Price sourceCaptured Oct 4, 2026 | $24,350 | 47.2% | $27,185 |
| Toyota 4Runner2026 · 4Runner · SUVModel + category assumptions | $55,520Price sourceCaptured Oct 4, 2026 | $26,210 | 47.2% | $29,310 |
| Toyota Grand Highlander2026 · XLE · SUVModel + category assumptions | $52,135Price sourceCaptured Oct 4, 2026 | $24,303 | 46.6% | $27,832 |
| Toyota Crown Signia2026 · Crown Signia Limited · SUVCategory assumptions | $58,555Price sourceCaptured Oct 4, 2026 | $26,317 | 44.9% | $32,238 |
20 of 30 matching models shown. Equal displayed retention percentages are tied; when sorting by retention, lower dollar losses appear first within a tie. Representative configurations use the newest available model year and its lowest available captured starting price. They do not represent every trim or a price you can necessarily buy today. An EV or hybrid SUV can be classified by powertrain.
Missing your vehicle? Use a custom starting price in the calculator →
How these projections are made Sources & dates
Each model starts at the displayed representative Canadian price, applies its category curve and uses a limited model adjustment when eligible Omnia asking-price cohorts support it. Category-only results can tie. No extra brand multiplier is applied.
These are new-car planning projections before selling costs, taxes and financing. They are not measured resale rankings or dealer trade-in offers. Actual condition, equipment, incentives and future supply can change the amount you receive.
Site data loaded Oct 20, 2026. Capture dates show when the site read a source; they do not establish that the source’s assumptions were published on that date.
- AssetDropper category planning assumptions (observed 20 October 2026)Publication date not supplied. Captured Oct 20, 2026.
- Omnia Index October 2026, Canadian used asking-price aggregatesSource dated Oct 6, 2026. Captured Oct 20, 2026.
A LITTLE MORE CONTEXT
Good questions to ask.
Does the calculator assign a depreciation rate to each brand?
No. Each model uses its category assumptions and eligible model evidence. The brand summary is the median of those model projections, with one representative configuration per model. There is no extra brand multiplier.
Can I use the brand table as a resale ranking?
It is a planning comparison of the models available here. Brands have different mixes of prices, powertrains and vehicle types, and missing models can change a median. It is not a measured brand resale ranking or a forecast for every trim.
How is a brand median calculated?
Each available model receives equal weight. Retention and dollar loss are each sorted separately, and the middle value is used, averaging the two middle values when there is an even number of models. The median is not weighted by Canadian sales.